Would you like to get Better Work and 15%+ More Value from Marketing spend?
JT@theoptimisation advisory.com
Tighter budgets create questions I've solved with clients
> How do I stretch my budget across all the channels, challenges and the campaigns we need to make?
> How do I get more working budget to invest in media and other customer engagement points
> How do I know I am getting the best work from agencies? So, should I look elsewhere but how can I do this confidentially
Helping Marketing Leaders > generate more 'working' marketing budget > typically gaining 15% + more value > more value add from media spend > achieving more market impact pressure ✅ Focused on efficiency ✅ Committed to Value Creation. ✅ Proven track record of measurable results.
How : Identifying & Realising Value Creation Opportunities
> FIND THE VALUE
> FIND THE VALUE
> FIND THE VALUE
🔍 Conduct Diagnostic Data Analysis
🗣️ Facilitate Interviews & Workshops
🤝 Collaborate with Stakeholders
and Service Providers
📊 Perform Cost Benchmarking
✅ Identify Opportunities for:
• 💰 Cost Savings
• 🛡️ Risk Reduction
• 📈 Enhanced Service Levels
• 🏅 Quality of Work
• ⚙️ Efficiency
> GET THE VALUE
> FIND THE VALUE
> FIND THE VALUE
🔧 Enhance Service Provider Arrangements
🔄 Streamline Workflows
for Maximum Efficiency
🏆 Ensure High-Quality Outputs
💵 Achieve Market Competitive Pricing
> KEEP THE VALUE
> FIND THE VALUE
> KEEP THE VALUE
🛡️ Maintain Compliance with Negotiated Commercial Terms
🤝 Collaborate with Stakeholders
and Service Providers
📈 Enhance Performance
♻️ Sustain Long-Term Value Gained
How: Opportunity Identification > Find The Value
> Value Creation Diagnostic
> Capability & Performance Uplift Diagnostic for Better Work
> Process and Efficiency Optimisation Diagnostic
> Cost Benchmarking of commercial arrangements, fees & rates
How: Value & Efficiency Gain Enablers > Get the Value
> Optimising Operating Models and Ways of Working
> Scope of Work Development Support
> Project Outputs - Cost Classification Frameworks
> Tiered Agency/Supplier Panel Design
> Agency Search and Selection Support
> Resourcing & Remuneration Scaling & Modelling Options, Project Cost Frameworks
> RFP Design & Pitch Management Support
> Remuneration Negotiation & SLA/KPI Development Support
How: Value & Agency Management > Keep the Value
> Project and Cost Forecasting & Management System
> 360 or Supplier Kaizen Performance Reviews/Optimisation Plans
> Contract and Cost Compliance Spot Audits
> Optimise Retainer/Project cost models to align to new scope
